Google’s latest core update took direct aim at generative AI spam, so can marketers still use generative AI to create content? In short, yes. The new core update focuses on decluttering spam from search. Google is targeting sites using generative AI to mass produce low-quality content. Marketers can still use ChatGPT to draft content, butContinue reading “Google’s update targets spam, but marketers can still use AI to create content.”
Category Archives: Spam
Gmail’s AI-powered spam detection is its biggest security upgrade in years.
Gmail’s spam filters can now understand “adversarial text manipulations.” The latest post on the Google Security blog details a new upgrade to Gmail’s spam filters that Google is calling “one of the largest defense upgrades in recent years.” The upgrade comes in the form of a new text classification system called RETVec (Resilient & Efficient Text Vectorizer).Continue reading “Gmail’s AI-powered spam detection is its biggest security upgrade in years.”
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