Google’s update targets spam, but marketers can still use AI to create content.

Google’s latest core update took direct aim at generative AI spam, so can marketers still use generative AI to create content? In short, yes. The new core update focuses on decluttering spam from search. Google is targeting sites using generative AI to mass produce low-quality content. Marketers can still use ChatGPT to draft content, butContinue reading “Google’s update targets spam, but marketers can still use AI to create content.”

5 Excel and Google Sheets tricks every SEO should know.

Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights. Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning, and analyzing data, Microsoft Excel and Google Sheets have stood the testContinue reading “5 Excel and Google Sheets tricks every SEO should know.”