Half of marketers surveyed still “depend heavily” on cookies, according to Adobe. While Google only began phasing out third-party cookies in January, some people had been freaking out about it long before: 40% of marketers Adobe surveyed in 2022 who said the cookie phaseout would hurt their businesses thought it would cause “significant harm or devastation.” SeveralContinue reading “Why marketers aren’t cookie-free yet.”
Category Archives: AI
UCSF to make AI monitoring tool for healthcare.
A team at UCSF wants to make sure new AI tools are tracked in healthcare. Artificial intelligence (AI) has become increasingly integrated into healthcare settings, but the shortcomings of the technology mean the potential for errors is more consequential than ever. One study suggests that the AI healthcare market hit $6.6 billion in 2021. Soon, theContinue reading “UCSF to make AI monitoring tool for healthcare.”
Venture funding for cybersecurity firms remains weak after 2022 collapse.
Venture funding for cybersecurity vendors stood at $2.3 billion in Q1, a shadow of 2021–2022 boom times. Venture funding of cybersecurity vendors has dried up, although there are some signs the drought might break soon, according to research by executive recruitment firm Pinpoint Search Group. Pinpoint’s data pegged the total amount of dough venture capitalists threw atContinue reading “Venture funding for cybersecurity firms remains weak after 2022 collapse.”
Google and Microsoft are still riding the AI wave.
Demand for cloud services boosted both companies’ revenue in the last quarter. Microsoft and Google are proving there’s money to be made in generative AI—at least when there are cloud services to sell along with it. While investors may be growing impatient with Mark Zuckerberg’s far-sighted AI dreams, things looked rosier for other competitors in the BigContinue reading “Google and Microsoft are still riding the AI wave.”
NSA rolls out security guidance for companies using AI systems.
Companies should make sure they’re implementing “robust governance, a well-designed architecture, and secure configurations,” according to the NSA. The NSA has rolled out a Cybersecurity Information Sheet (CSI), advising organizations on the best ways to deploy “secure and resilient AI systems.” Companies should ensure they’re implementing “sound security principles” in an organization’s IT environment and its AIContinue reading “NSA rolls out security guidance for companies using AI systems.”
Majority of devs will use AI tools by 2028, survey finds—but don’t expect massive productivity gains.
Expectations of 50% productivity gains are overblown, Gartner’s Philip Walsh says. The majority of professional software engineers will be using AI assistants by 2028, Gartner projects—but tech execs expecting massive increases in productivity are likely to be disappointed. According to Gartner, while under 10% of software devs were using such assistants in early 2023, anotherContinue reading “Majority of devs will use AI tools by 2028, survey finds—but don’t expect massive productivity gains.”
AI chatbots are taking over customer service, but most of us would rather wait for a human.
Live agents are perceived as being better than bots at most customer service tasks, especially when frustrated consumers are looking for a little empathy. “Please hold for the next available agent.” For busy consumers hoping to quickly resolve an issue through customer service, no seven words are likely to spark more dread. How long, exactly,Continue reading “AI chatbots are taking over customer service, but most of us would rather wait for a human.”
Study Reveals Pros and Cons of Using Generative AI to Draft Patient Responses.
Oncologists who reviewed the AI-generated responses thought many of them were sufficient, but human oversight remains of the utmost importance. A new study from Mass General Brigham, published in The Lancet Digital Health and reported in a press release from the hospital, investigates the pros and cons of using large language models (LLMs), a type of generative AI, to draft repliesContinue reading “Study Reveals Pros and Cons of Using Generative AI to Draft Patient Responses.”
Study Finds AI Feedback Improves Quality of Physician Notes.
The researchers saw that using an AI tool improved the processes of determining diagnoses and making predictions. A new study, undertaken by NYU Langone and published April 17 in NJEM Catalyst Innovations in Care Delivery, finds that AI “feedback improved the quality of physician notes written during patient visits, with better documentation improving the ability of careContinue reading “Study Finds AI Feedback Improves Quality of Physician Notes.”
Study: ChatGPT-4 Use Helped Reduce Clinician Documentation Burnout
Researchers at Stanford Medicine have examined the use of ChatGPT-4 to draft initial responses to inpatient emails—and found hopeful results. Could the use of generative artificial intelligence (ChatGPT-4), as adopted to inbox-message management, reduce the administrative burden on physicians and nurses in patient care organizations? A new study suggests such a potential, though with qualificationsContinue reading “Study: ChatGPT-4 Use Helped Reduce Clinician Documentation Burnout”
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