Half of marketers surveyed still “depend heavily” on cookies, according to Adobe. While Google only began phasing out third-party cookies in January, some people had been freaking out about it long before: 40% of marketers Adobe surveyed in 2022 who said the cookie phaseout would hurt their businesses thought it would cause “significant harm or devastation.” SeveralContinue reading “Why marketers aren’t cookie-free yet.”
Category Archives: Cookies
Google Reveals Next Step Toward Removal of Tracking Cookies.
On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default. Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a new “Tracking Protection” option, which will enable Chrome users to restrict the data that they shareContinue reading “Google Reveals Next Step Toward Removal of Tracking Cookies.”
What happens when cookie banners are poorly designed?
An examination of cookie popups and why they should be designed with trust and privacy in mind. Finally, I reached my curiosity breaking point. After seeing Cookie Popups repeatedly appearing for so long, I had no choice but to gain a deeper understanding of the significance of these consent popups. I did this by conductingContinue reading “What happens when cookie banners are poorly designed?”
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