Microsoft prepares to take Xbox everywhere.

With rumors of some Xbox games coming to PS5 and Switch, Microsoft gets ready to lay out its vision for the future of Xbox. Microsoft’s Xbox business needs to get bigger. The company’s Xbox Series S and X sales still lag behind Sony’s PlayStation 5, and Microsoft Gaming CEO Phil Spencer has previously admitted its XboxContinue reading “Microsoft prepares to take Xbox everywhere.”

2023 proved that everything is an AD network.

It’s an omnichannel world, and we’re just living in it. Back in 2021, quantitative marketer and author of Freemium Economics Eric Seufert declared that “everything is an ad network” due to factors like the uptick in privacy restrictions, the industry moving past third-party cookies, and the rise of first-party data. If anything, 2023 has shown how accurateContinue reading “2023 proved that everything is an AD network.”