New FCC rules mandate ‘one-to-one’ marketing consent.

Marketers can only text you about businesses you want to hear from, the agency says. The Federal Communications Commission is cracking down on robocallers and texters that have been asking for forgiveness instead of permission. The agency voted last week to adopt stricter rules on how so-called lead generators must obtain consent to reach consumers.Continue reading “New FCC rules mandate ‘one-to-one’ marketing consent.”