One ad-tech researcher said he is concerned about the “long-term health of an ad-monetized web.” AI was, without a doubt, the buzzword of the advertising and tech world this year. Another word wasn’t too far behind: the metaverse. Just kidding. We’re talking about clickbait, or so-called made-for-advertising (MFA) websites, which largely exist to soak upContinue reading “Advertisers tried to clean up clickbait in 2023. The jury’s out on whether it’s working.”
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